A new vision for moving parts
Project Overview
Fohrenbühl are a brand of Alternators and Starter Motors for the automotive market which were part of the Andrew Page own brand range.
The task was to create a brand that would appeal to both the trade and the consumer markets. This was achieved by creating a fresh, contemporary brand using the movement within the product as an overriding feature.
As you will see below the original brand was very out dated and in need of a complete overhaul.
A complete set of brand guidelines were created as part of the project in order to maintain brand consistency throughout the range as well as future products that may be added to the growing range.
The outcome
A clear vision was created for the brand which in turn appealed to a broader range of customers, from local garages, to the everyday DIY customer. Over all the redesign gave the brand a strong sense of quality and integrity establishing it as a go to product with in the automotive after market.
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